Thursday, October 25, 2012

Intro for Mac vs PC

The Mac and PC war started in the 1980s. In 1984 Apple introduced the Macintosh, which was the first computer to use a graphical user interface (GUI). In the following year Microsoft introduced their version of the graphical user interface popularly known as Microsoft Windows. Microsoft quickly grew to be the leader in market share because Windows was built to be used on multiple platforms, whereas Mac was solely used by Apple.


There are certain personality types that tend to gravitate to each platform. For Mac, it finds popularity among those who see themselves as "verbal", "conceptual", and "risk-takers." For PC, it finds popularity among those who see themselves as "numbers oriented", "factual", and "steady, hard workers." Source: http://www.hongkiat.com/blog/mac-vs-pc-myth-busting-consumer-guide/

We can see from these personality types that they are distinct and opposite in many ways; which may be reason why enthusiasts of each platform tend to favor the qualities of each platform in a rather "cult-like" way. Each computer platform caters to personality type's needs, satisfying them in ways that each specifically designed to do. Not only is this a debate between personality types, it is a debate between market share, usability, quality, price, and innovation.

 During the 1990s and early 2000s, Microsoft enjoy a 91+ percent market share. In recent years, their innovation and ability to keep up with market pace has waned. In Q3 of 2011, Apple's market share jumped to 12.9 percent of computers up from 5 percent, and nearly 70 percent of the Tablet market. Microsoft has barely launched their first venture into the Tablet market with Windows 8 in Q4 of 2012, nearly three years after the launch of the iPad. Source: http://www.macrumors.com/2011/10/12/apples-share-of-u-s-pc-market-leaps-to-12-9-in-3q-2011/ and http://news.cnet.com/8301-13579_3-57492731-37/apple-dominates-tablet-market-in-q2-with-70-percent-share/

The debate between usability, quality, price, and innovation can only be decided in the eye of the beholder. Evidence may be found abundantly in support of each platform. Regardless of what consumers of each platform may say, each platform has found its own niche and excels at them respectively.

2 comments:

  1. again, i love your focus on each catering to general personality types. this is fascinating. there is definitely a cult-like following for those devout in their respective types (pepper). personally, i prefer my mac- but that's only because my husband bought one, and it seemed cool, and he encouraged me to get one when it was obvious i needed a good, portable computer. i've never been very techy, so my preference for mac comes from my being "used to it" now. i can get on a pc and readjust, but to me they're basically the same- probably because i generally only use either to type stuff in a word document or cruise the internet.

    i find a parallel (however far-fetched) between your topic, kory, and mine. with pride and prejudice, many would-be fans love love love the 2005 kiera knightly version. most of these have never read the book or watched the BBC version i love so dearly (as far as I've found). there is a definite personality-type divide between the type of fan i would consider myself to be, and the kind who like the 2005 stupid-ass version. let's call these two groups the "awesomes" and the "simpletons", respectively.

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  2. Okay this was great! During those first couple of paragraphs, I felt like I was hearing the beginning narrative to Thor or Transformers. You set it up as this grand war and really invested your audience in it. I think that's super effective and I'm excited for whatever sexy characters are gonna play the roles here, maybe Channing Tatum?? hahaha

    As Dani says, I totally agree that liking Mac over PC is a completely societal status-based thing--though I'm personally a Mac fan myself. But that in itself is very juicy meat for your topic. Nice! I'm ready to scroll further into your website!

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